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Case studies

Of course I'm concerned, but...

This case study gives an example of how market research can be used as an integral part of the development of a marketing programme to explore and enter markets in which there is no prior knowledge or expertise. The same research techniques across...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Julia Gartside
September 1, 1996
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Citation

Gartside, J. (1996a, September 01). Of course I'm concerned, but... . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/of-course-i-m-concerned-but-